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HAPPYLANE

PROJECT SUMMARY

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Collateral  |  Design  |  Print  |  Product  |  Web

Some have suggested that happiness can be found in the pursuit of creating. Others say you should look back at when you were a kid, remember what made you the happiest, and then do that. It’s called the “happy lane,” namesake for Ginnie Assenza’s Happy Lane Collaborations, a creative content collaborative that serves as a hired hand to assist in-house teams, takes consignments from agencies, and works directly with clients to create and manage content.

Happy Lane provided a vision and incredible content, and Betterweather was tasked with developing a brand identity system that would scale their communication efforts, across all mediums. Betterweather also designed and built a sophisticated website that showcases the talent and aesthetic values of Happy Lane’s contributors.

 
 
 
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